How To Price Online Courses: 7 Proven Methods

Do you want to sell an online course but don’t know how much to ask for it?

Well, here we have 7 tips for you that will clear your doubts and help you charge the right amount for your course.

Let’s get started.

7 Proven Methods To Price Your Online Course

7 Proven Methods To Price Your Online Course

1. Keep Your Prices High

best price online courseWhen people start a business, they often think they need to keep their prices low. But this is a mistake. You need to keep your prices high so that the clients that visit your website will understand that you have something to offer.

They will realize that your prices are high because of the quality of content you have. You have to show your potential clients that it will be absolutely worth it if they purchase your course.

High prices on your course mean you have a lot to offer. Your clients will think twice before declining your offer because they will not want to miss out on it. High prices show that you provide online courses of high value.

2. Give Your Clients Options

Sometimes when your salesperson is trying to get someone interested, they make the mistake of not giving the client all the details. They try to pitch for a higher-priced course and forget to talk about the other ones available.

By then the potential client becomes uninterested and you lose the sale. When pitching, you should always try and ask what specifically does the client need.

If they are in need of many things you could sell them the high-priced package. But if in case, you get a client who needs just one or two things you cannot do the same. You can surely tell them about the course but eventually will have to sell them the lower-priced one.

The needs of every client are different. You should always present them with all the options available and let them choose which is best for them.

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3. Don’t Lower Your Prices

Have you often noticed, when you go to purchase something there will always be one seller whose prices are lower than the rest?

Yes, some people do buy from him thinking they have got a great deal but other people know, the reason his products are cheaper is that there must be some defect with it. Because who in their right mind would not want to earn more?

This can apply to courses as well. If you lower your prices and make it very cheap for people you might think you are attracting them to buy your courses. However, what you are doing is reducing the value of it.

You are proving that your courses are not worth the high prices and this is something you definitely should not be doing.

4. Improve Marketing Methods

advertising and marketing of online courses This is one of the most important steps. You need to improve your marketing methods so as to be equal to the courses and the price of the courses you offer.

Your clients will be interested or uninterested based solely on that first phone call or chat that they have with your salesperson. You need to see that your sales team keeps your client interested and shows them the reason for the prices.

If your client thinks that it is too expensive, your sales team needs to assure them that they will get the absolute best and nothing less.

This can only be possible if your marketing methods improve. You need to raise the standards. Your clients need to come to you. Not you to them.

5. Give Discounts Wisely

Every company gives discounts. The difference between whether they are successful or not is when they give it and how.

You cannot give discounts every few weeks to attract clients. This lowers the value of your course. It shows that you are giving discounts because there is no one actually buying at the normal rate.

Do you want that? No, of course not. That’s not the message you want to send.

You should give discounts only once in months or so. And when you do, you do not want to cut down on your prices entirely. Just reduce it a little.

6. Set Target Audiences

Before launching a course, you need to set a target audience. You need to plan which age group this course will affect the most.

Depending on that, you can either increase or decrease the price of your course.

For example, if you are selling a course for the working crowd you could keep the price at an average since you won’t need to put in a lot of work.

However, if you are targeting school children, you can increase the price. To teach children a lot of time and effort is taken. Also, you need to start everything from the basics. After taking all of this into account you can increase your price and it will be worth the rate.

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7. Offer Course Trials

When a client is interested in your course but still hesitant about purchasing one, you can offer them a trial.

You can ask them to pay half the money and try out the course for a few days. If they like it, they can pay the full amount and continue with it or they can get a refund.

With the help of trials, your clients will be able to see the value of your course. It will help them eliminate all hesitations and they will be completely invested in the course.

When you offer a trial, it shows your client that you are confident they will purchase it because it is just that good. They will know you have nothing to worry about and that your course is actually as good as you claim.

Frequently Asked Questions

1. How much should I charge for an online course?

As I have said earlier, you need to first see who your target audience is. Then take into account how much time and effort you would be taking to make that course. After all of that, you can decide how much you need to price it.

2. How do I market an online course?

You can market online courses by having a group of salesmen talk to potential clients and try to get them interested. You could also advertise your courses on various social media platforms.

3. Is selling online courses profitable?

Yes, selling online courses is profitable. Right now, the world is online. No one likes to physically go and do things. Everyone likes an easier way out especially if they can do it from their own home.

4. Where can I sell my online course?

You can create a website on which you can sell your online courses. This will help your clients as well since it will be easier for them.

5. What online courses sell best?

Educational courses sell the best. Courses which provide a certificate and help people get jobs easily are more likely to attract more clients.


Online courses are in high demand these days. If you have an online course that you could sell, I urge you to do so as soon as possible.

Keep your prices high and show that it is worth it. Follow all the tips above and you will be good to go.

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