With an estimated 450 million users, Instagram is the world’s leading social media platform. It is the world’s most popular image-sharing site, hosting more than one billion images per month.
There’s no way to avoid grabbing some likes when billions of likes are granted each day.
Your Instagram profile should be set up as a business profile if you haven’t already done so.
Instagram publishes photos, videos, and stories every day. Instagram’s topline numbers are impressive, but its marketing potential diminishes due to lower engagement rates and increasing competition.
Best Techniques to Grow Your Instagram account
Considering important factors, marketers are focused on developing strategies that increase engagement on Instagram. Another benefit to focusing on each of the content creation and viral methods listed here is that you also won’t need to spend money on buying Instagram followers or running paid ad campaigns to bring users back to your social profile time and time again.
You can implement these five tips to increase your Instagram account growth in 2022 and enhance your growth techniques as you move into the future.
Now that we’ve covered some of the basics, let’s take a real look at some of the best ways to grow your following on social media.
1. Be a part of your community
You don’t need to turn your Instagram account into a 24/7 sales pitch to use it for business. Make Instagram an extension of your social network presence.
Taking the time to acknowledge and listen to someone who talks with you is a great gesture. You can start by responding to comments. If possible, you should also encourage interaction. Add polls and questions to Instagram Stories.
2. Keep posting consistently
Your Instagram posts will ensure that your target audience sees you frequently on her timeline. Instagram displays content they are likely to enjoy based on their interests to display relevant content to users.
Instagram’s algorithm customizes each user’s timeline based on their activity throughout the day.
If fewer people see your content, engagement will be lower. If you blog regularly, you’ll appear in people’s feeds. Interacting with your content increases visibility.
3. Create an optimized profile
Instagram should be your homepage if you’re using it for business. A link can only be shared in your Instagram bio, which makes this feature extremely useful. It is easy to interact with your fans and increase your profile’s links when you have Action Buttons.
Last but not least, don’t forget your grid. Visitors will see your recent posts if you are logged into your profile. Make your grid look attractive by not sharing similar posts back-to-back.
4. Engage new followers via hashtags
As hashtags have become a standard way to categorize content across several social media platforms, they have become a standard way to identify content. Users find new accounts and content by following hashtags on Instagram.
Users have the problem of saving hashtag groups as shortcuts on their phones to copy and paste each hashtag group before posting it. It becomes more difficult to organize, group, and store hashtag groups.
5. Analyze your results
A key part of your Instagram strategy should regularly review your Instagram analytics. Your Instagram audience can be increased by developing a strategy for engagement, interacting with your followers, and promoting your business on the platform.
Insights, Instagram’s built-in analytics tool, is available only for mobile users, a good first step.
You should pay attention to key metrics such as shares, likes, comments, and saves when opening each post. The way to analyze analytics on a desktop is through third-party tools.
IG Growth Conclusion
Lastly, you track the right metrics to see if your marketing goals are being met. You should keep track of the number of followers you have, the engagement rate of your posts, and the click-through rate of your URL.
Social media influences consumers’ buying decisions. Using Instagram as a marketing tool makes business sense because of Instagram’s rapid growth. And this is also why we are seeing so many influencers making big money on Instagram — because big name brands and advertisers are willing to spend a lot of money to reach new audiences around the world.
Implementing all of the techniques in this guide will help you improve your Instagram strategy. It will increase your growth.